- To provide: mentoring and advice; performance, publishing and exhibition opportunities; teaching and also learning platforms.
- To maintain and develop an energised and vibrant community, where increasing numbers of people enjoy, experience and share the unique culture of the North East of England and its bordering areas.
- To be proactive in seeking new opportunities and identifying new funding sources to enhance the heritage and culture experience both for local people and visitors to our region.
- To advocate for the North East region; to attract more of the national and international attention it deserves.